December 24, 2016

JACQUELINE Multibrand boutique


Such an honor working with DAFC Vietnam (http://www.dafc.com.vn) at the first time - this multibrand boutique selling  hi-designer brand like Ellie Saab, Zuhair Murad, Philip Plein, Oscar dela Renta, Jimmy Choo, Balmain and etc. They have so many evening gown, wedding dress and also ready-to-wear collection. 


Concept : The Vietnam mythology - Phoenix represent femininity!

Interior Design : PYPK & Niisa 

Lighting Design : Accent Studio

Area : 250 M2

Location : The Rex Hotel, HCMC

Cost : 35 Million THB

Material : Rose gold, texture paint and marble


The story begin with the Vietnam mythology - with a beautiful Phoenix represent a queen of femininity. JACQUELINE is a luxury designer multi-brand boutique that’s present the luxury and powerful femininity as the phoenix!


To bring up the Phoenix in this century is a little bit hard to tell story to this generation, so we simplify the phoenix wing pattern around the shop area by engraving in the marble showing the majestic power of femininity.


Jacqueline have 4 zone which represent the different propose of sale;

1.VIP zone for wedding dresss and gown dresses, go with the special pattern pink carpet

2.Shoe&Bag zone which play with shuffle rose gold mirror around the area 

3.Accessories zone, with the tilt mirror boxes to display the fragile jewelry

4.Ready to wear zone with rose gold hanger and the texture painting wall showing the artistic feeling and work as a background very well because this make the dress more outstanding.



3 main materials in this boutique ;

1.The stainless steel ROSE GOLD represent the powerful feeling of a queen.

2.Texture pain represent the artistic and modernity.

3.Marble represent the luxury.












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